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DTSTAMP:20260407T133739Z
SUMMARY:Skillshare: Leveraging Social Media for Social Change
DESCRIPTION:Do you want to master integrating your media message acros
 s multiple channels (Twitter, Facebook, YouTube, email)? Join Socializ
 ing for Justice for a Skillshare on Leveraging Social Media for Social
  Change on April 4, 6:00 - 8:30 PM.SoJust hosts events that draw progr
 essives of all stripes that share common values but may work on differ
 ent issues. We create social spaces that allow for the possibility of 
 cross-issue connections and run a Skillshare Series, hosted by The Non
 Profit Center*, which increases our individual capacity for movement b
 uilding.6:00-6:30 Socializing - bring your own dinner6:30-8:00 Trainin
 g8:00-8:30 Q & A and more socializingRSVP at http://sojust.org - Newco
 mers always welcomed!Event fee: $5-$10 cash at the door.We're very exc
 ited that Amanda Johnston, integrated media guru at GLAD, has agreed t
 o facilitate this training.Leveraging Social Media for Social ChangeGo
  beyond social media 101 and get some tips and tricks on using social 
 media tools to further your organization’s mission.  We’ll talk a
 bout how using social media for your organization differs from persona
 l use (and in what ways it’s the same); negotiating resistance and b
 arriers to social media use in your organization; and thoughts on crea
 ting a constructive social media policy.  We’ll also cover some spe
 cific practices including:    •    Customizing and targeting o
 n Facebook    •    Online advertising    •    Video an
 d benefits of the YouTube nonprofit partner program    •    Tw
 itter tips, tools and best practices    •    Brand monitoring,
  dashboard tools and metrics    •    Integrating social media 
 with your organization’s other communication (website, email, print)
 ABOUT OUR PRESENTERAmanda Johnston manages web, email, social media, m
 ultimedia and print communications at Gay & Lesbian Advocates & Defend
 ers (http://glad.org).  With a long-time passion for alternative medi
 a, she first discovered the power of the internet to create social cha
 nge through her work with the grassroots media training center Womenâ€
 ™s Access to Electronic Resources in Austin, TX in the mid-90s.  She 
 holds a Masters Degree in Media Studies from the University of Texas a
 t Austin.May Skillshare: Art of the Schmooze by Robbie Samuels (http:/
 /bit.ly/gTE3St)*DIRECTIONS (http://bit.ly/ieXreK) - The NonProfit Cent
 er is located one block from South Station at 89 South Street. The Cen
 ter is accessible through the main lobby to people who have restricted
  physical abilities.__________________________________________________
 _______Socializing for Justice - http://sojust.orgSince 2006, we've be
 en building this great sandbox where we can bring progressives of all 
 stripes together and try out new ideas in this \"Movement Moment\". Sp
 aces like this are crucial as we start to reframe and build new vision
 s for our movement(s).YES, WE MEAN YOU. We've got members of all ages,
  races, genders, sexual orientations, levels of activism and professio
 ns. We hope you see someone like yourself and meet someone you otherwi
 se wouldn't have.Want to know more about SoJust? Check out our Frequen
 tly Asked Questions and past event photos on http://sojust.org!Follow 
 us on Twitter: http://twitter.com/sojust and http://twitter.com/robbie
 samuels.\n\nFor more information visit http://neighborsforneighbors.or
 g/events/skillshare-leveraging-social
DTSTART:20110404T220000Z
DTEND:20110405T003000Z
CATEGORIES:skillshare, workshop, social, media, sojust, justice, progr
 essive
LOCATION:The NonProfit Center
WEBSITE:http://sojust.org
URL:http://sojust.org
CONTACT:
ORGANIZER;CN="Socializing for Justice":http://neighborsforneighbors.or
 g/profile/SocializingforJustice71
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Socializ
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