Branding goes beyond a mere color palette and logo—it’s your reputation, and is essential to keep your customers returning. However, many small business owners struggle in developing a strong, solid brand. In this workshop, you will gain a better understanding of the importance of good branding and learn tips for building your own successful brand. Join us to:

• Recognize the difference between strong and weak branding, and understand how a well-conceived brand is critical to a company’s growth and success
• Define your own business’s vision and brand, and receive instructor and peer feedback
• Learn how to articulate your brand to designers to translate your vision into quality results

Register at http://www.cweonline.org/NewsEvents/ViewArticle/tabid/164/ArticleId/454/BYB-Branding-for-Small-Businesses-CWE-Boston-Harvard-iLab-Oct-29.aspx

For more information contact Samira Ghanadyan at 617-532-0225

www.cweonline.org

24 School Street 7th Floor
Boston, MA 02108